Why Become an Underwriter?

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on Public Radio Delmarva. WSCL and WSDL offer Delmarva businesses a unique opportunity to support a widely valued community resource and introduce their products and services to an affluent, influential market.  WSCL serves 35,000 listeners in Delaware and the Eastern Shore of Maryland.  This loyal audience treasures one of the last classical music radio services in the region.  WSDL, our public affairs station, is reaching a rapidly growing audience in lower Delaware and Wicomico and Worcester counties in Maryland with some of the most successful news and talk programs available anywhere.  That audience doubled in the first three months of WSDL's new format. When your business underwrites on 89.5 or 90.7 FM, you reach growing audiences that recognize and appreciate the community support provided by underwriters.  There is no simpler way to reach these listeners, gain credibility, and influence buying habits than underwriting on Public Radio Delmarva. Identify your business with the quality programs of Public Radio Delmarva.  You'll be helping an important community service and your business at the same time. Underwriting singles you out Underwriting on Public Radio Delmarva places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports Public Radio Delmarva's loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio. You can reach a specific target audience Public Radio Delmarva  offers you the chance to contribute to one or more of our various funds, allowing you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one. Underwriting identifies your company as socially aware An association with Public Radio Delmarva , with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Recent Listener Comments

My husband and I listen almost 24/7 to WSCL. Now that we have moved to Maine for the summer, streaming Public Radio Delmarva is vital to us because it keeps us connected to the Delmarva Peninsula and up to date on local news. Hearing the familiar voices of the wonderful WSCL staff is a daily treat for us. Thank you! - Greensboro, MD and Stonington, ME We listen to WSCL for the classical music when we are at our condo in Lewes. Also enjoy the NPR news and features on both WSCL and WSDL. - Wilmington, DE We are regular listeners to the BBC World Service and appreciate that WSDL continues it through the night & early morning. We hope you will continue providing this great educational service to the community. – Lewes, DE Enjoy listening to 89.5 when visiting Lewes DE and online at home. – Minneapolis, MN WSCL….we wake up to you folks every morning! - Lusby, MD I listen to WSDL all the time. I enjoy all of the news programs, but really love the Saturday line up from It's Only a Game on through Wait Wait. Pocomoke, MD I listen to NPR while I travel during work! - Salisbury, MD I listen to 90.7 & listen as I drive to and from work. I also enjoy the PM programs. – Hurlock, MD I am a staff sergeant in the United States Army and where ever I have lived I always listen and donate to my local public radio station. Public radio has always given me the news and great stories that I need to keep me informed and to expand my knowledge. I learn something new every time I listen to my public radio station. To all who listen, please continue to donate because it would be a great loss if public radio did not exist. Annapolis, MD I don't really have a favorite program. Just glad to have classical music, and be able to hear the opera on Saturdays! - Ocean View, DE WSDL….I listen to all the programs as I drive around on my veterinary house calls each day! Salisbury, MD We listen to 90.7 almost exclusively. Morning Edition, Talk of the Nation, Science Fridays, Diane Rehm, BBC World Service, and All Things Considered are our favorites. We cannot afford to pay what this programming is truly worth, but we are proud to become members! – Georgetown, DE Just Folks is the best!!! I look forward to it each week. I am very grateful to John Kalb for his long standing efforts to bring this quality program to Delmarva. I thank him. Berlin, MD In our household we have a talk fan and a classical music fan, so we listen to both stations. I (the talk fan) am a true NPR addict. Other than that --- love your line-up. BIG fan of Terry Gross. Keep up the good work! – Milton, DE 90.7, Car Talk, Wait Wait Don't Tell Me, Prairie Home Companion, Diane Rehm, Terry Gross, and just about any and all talk and informative information news on PRD. – Salisbury, MD I listen to WSDL from the time I wake up until around 6:00 pm. I am retired and I am not a daytime TV person so NPR is perfect for me. It keeps me up to date on all current issues and gives me insight into a lot of really interesting subjects. Laurel, DE WSDL is the best public radio station I've ever heard and I've been a listener for a LOT of years. Keep up the good work. Lewes, DE I listen to WSCL most of the time, but sometimes listen to The Diane Rehm show. I love Car Talk, Morning Edition, All Things Considered, and Prairie Home Companion and the Folk Music on Saturday nights. Actually, there's nothing that I don't like! Ocean City, MD Long time listener, enjoy classics. – Berlin, MD

Our Underwriters

Financial Institutions Bank of Delmarva Bay National Bank Easton Bank and Trust Company Peninsula Bank Sun Trust Bank The Talbot Bank Antiques Academy Street Antiques Antiques Easton Season's Best Antiques  Utilities Chesapeake Utilities Delaware Electric Cooperative Delmarva Power Sharp Energy Food/ Restaurants/ Coffee Another Fine Mess Bayside Skillet The Buttery Dogfish Head Brewery and Restaurant The Edge at the Lighthouse Espuma Restaurant Fager's Island Spice Place Teller Wines and Spirits Town and Country Liquors The Wine Rack Merchants  Aqua Pools and Spas Barnes and Noble Booksellers Benedict the Florist Crackerjacks Idea Works Lewes Downtown Merchants Maynard Essender Woodworks MSC MailMovers Perdue Farms, Inc. Salisbury Art and Framing Sharp Water The Soap Fairy Automotive/ Motorcycles/ Bicycles  Continental Cycles Grier Tire and Auto  IG Burton  Pohanka  Mr. Go Glass  Sherwood Ford  Vehicles for Charity  David Wheeler Volvo/Honda   Art/ Museums/ Cultural Abraxas Studio of Art Chesapeake Bay MaritimeMuseum Delaware Friends of Folk Easton Choral Arts Society Handel Choir of Baltimore Rehoboth Art League Rehoboth Beach Film Society Rehoboth Summer Children's Theater South Street Art Gallery The Grand Opera House Education Chesapeake College Country School, Easton Delaware Music School Delaware Tech Evergreen Cove Holistic Learning Center Salisbury School Salisbury University Wilmington University Wor-Wic Community College   Healthcare / Wellness Blood Bank of Delaware/Eastern Shore  Coastal Hospice  Community Mediation Centers  Delaware Hospice  Lifeworks Stress & Learning Centre  Peninsula Cardiology  Riverside Pharmacy  Talbot Friends of Hospice  Transform Yourself  William Hill Manor Home Décor/Furnishings Bountiful Island Rattaan J. Conn Scot Midwest Feather and Down   Media Comcast Cablevision Delaware Beach Life Magazine Delaware Coast Press Delaware Wave Salisbury Daily Times WBOC-TV Fashion/Clothing/ Jewelry  G. B. Heron Goldsmiths Ideas Unlimited Jewelry Kuhn's Jewelers Westphal Jewelers Lawyers/ Realty Ewing, Dietz, Fountain, & Kehoe Jakubiak & Associates, Inc. Maryland Association of Certified Public Accountants River Place Condominiums RE/MAX Realty Group of Lewes Vickie York Realty    Organizations  Chesapeake Bay Trust Citizens for a Better Sussex County Community Foundation of the Eastern Shore Delaware Community Foundation Made By Hand International Cooperative Pickering Creek Audubon Center

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